The recent release of region by region statistics from Tourism Research Australia has sparked a flurry of responses from local stakeholders in the industry.
David Jones, President of Destination Byron, welcomes more data and science being added to the discussion. He says there are two very different tourism stories in the Shire, with 1.1 million day visitors and 1.1 million overnight visitors. ‘One thing that most folk in the town don’t comprehend is that 50 per cent of all visitors to our region are not staying overnight. That’s a phenomenal statistic,’ he said.
‘The science shows that people who visit for a day will stay overnight in the future, but realistically Byron has a strong over-reliance on what we call the short stay leisure market, and that’s one of the biggest Achilles heels of this town,’ said Jones…READ MORE